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SouthEastExpo

Watford

 

Watford Colosseum

18th October 2018 10am-3pm

Penny will be speaking from the heart in her talk entitled “Business is Personal”.

 

For the past 20 years Penny has evangelized, trained, consulted and built businesses ensuring that business’  embrace the ability to socially connect online and offline in their leadership, words and culture. An early pioneer in the social networking world, Penny created the world’s first business social network in 1998, Ecademy. This grew into a global network that reduced the isolation and provided skills for small business owner’s and leaders.

 

Awarded an OBE in 2014 for this contribution, Penny then spent 3 years in the digital skills sector, notably building a new Apprenticeship in Digital Marketing and helping 1000 young people into jobs. Digital Youth Academy was acquired by Seetec in October 2015

 

Now Penny is pioneering a change in offline networking, building The Business Cafe as a destination across UK High Streets. Bridging the skills gap and providing networking and digital skills in real-time so people can achieve these needs in ‘their gaps’ during their working day. Her mission is to reduce loneliness in self employment which in a survey suggested that 83% of sole traders are lonely. Additionally, Penny and The Business Cafe operation will increase the productivity of small business through the provision of free digital software onboarding and awareness.

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Presentation synopsis:

Do you hate marketing your business (but want more clients)?

Do you struggle with:

 

• juggling marketing with running your business (and your life)

• dipping your toe in a bit of social media and blogging, but not winning more clients

• feeling paralysed and overwhelmed by the sheer avalanche of marketing options available (but knowing you need to do something)

 

You’re not alone.  If you want to get on top of your marketing once and for all, now’s your chance.

In this tip-filled session, business growth expert Kim Arnold will share her secrets on how to cut through the marketing quicksand to attract more clients, faster, and the tricks to effortless, effective marketing.

 

Speaker bio:

Kim Arnold is a UK-renowned business growth expert who grabs companies by the scruff of the neck and shakes some spectacular marketing and sales into them.

She’s spent two decades getting businesses to ditch their boring corporate jargon and bland branding so they become irresistible to their clients. She cut her teeth working for financial heavyweights, including Deutsche Bank and Thomson Reuters businesses.  She’s even worked alongside Al Gore!  And as a ghost writer for CEOs, Kim’s writing was featured in all the major business press including The Times, The Financial Times and The Huffington Post.

Now Kim advises growth businesses how to build imaginative brands that attract, inspire and seduce their clients.  She’s also a respected communication coach, sharing her unique secrets to help businesses talk and write in a way that inspires action, instead of inducing a coma.

 

Speaker: Kim Arnold – Business Growth Consultant

Website: kim@kimarnold.co.uk

Email: kim@kimarnold.co.uk

Mobile: 07808 586 052

 

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Seminar by Climb Online, a company set up by The Apprentice winner Mark Wright in partnership with Lord Sugar

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Learn how to build a plan to engage an audience or find new customers online through social media strategy and best practise

 

Discover exactly where your small business needs to be seen and heard on the web in this short course designed for aspiring social media marketers. In just an hour, you'll get a run down of the best social media platforms to use in 2018, plus your trainer will explain how to create a social media strategy that delivers the right goals for your business. We'll cover the importance of defining a set of marketing guidelines too, so you can always stay on brand and on message.

 

 

 

 

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Create content with confidence across key social platforms while learning how to define your brand and tone of voice

 

Finding the right words to describe your business isn't always easy, and it’s even harder when you have limited space or characters. This compact course is great for small business owners or aspiring social media marketers looking to develop their writing skills and produce slicker headlines and ad copy. You'll also develop a tone of voice that means when you talk on social media, your customers will want to listen.

 

 

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